RE:Some Rough Math - Looking Bad....Atomicboy - while your #s may be correct, what you're missing if the fact that most users discover the app when they first buy their TV. And neither LG nor Samsung had 3dgo available during Christmas holidays last year. I still suspect this holiday season will see a significant increase in app downloads and rentals vs prior year. But again, does it matter anymore? If rentals are 3x or 4x what they were at this time last year (or last quarter) does it make a difference anymore?