LIQUOR STORES NA LTD 4.70 PCT DEBS T.LIQ.DB.B

RE:2014 Edmonton Marketing

[Ticker28]

Thanks again for that link.  A great read worth reviewing.  Really shows the success they are having by adapting to different media types versus traditional flyers.  Fortunately the competition hasn't picked up on this and are lagging by sticking to traditional paper advertizing.

Same store sales increased 4.5% during the campaign with no impact to margins due to it's brand focused message.  Consider this was only using radio media to better catch modern customers.  LSNA now incorporates a lot of online media advertising that should have similar good results as people switch from paper to online formats.