5 Reasons To Consider The Turnaround Story (Seeking Alpha) -by Terry Mader, Nov 20, 2015. I thought I'd resurrect this article as a straw man so the bears can try to knock the stuffing out of it. Has this bull case changed?: Reason 1: Cost cutting efforts to make Air Canada one of the best-in-class operators Reason 2: Opting out of pension-funding agreement to help conserve and return cash to shareholders Reason 3: Strengthening balance sheet helped by rising FCF deployed in deleveraging Reason 4: Weakening CAD more benefits than drawbacks Reason 5: Attractively valued and secular re-rating of the industry to drive stock price upside