Apple and Google Dominate 'Internet of Things'........ Apple and Google Dominate 'Internet of Things' Influence with Home Automation Efforts
It’s early days for the Internet of Things, but the largest technology players are moving quickly to stake out the territory. In just the past month, Apple AAPL -2.06% announced a new ‘smart home’ platform, and Google GOOGL -2.81% made a similar announcement for Android and purchased Nest for $3.2 billion – moves that pushed both companies quickly to the head of the ‘Top 10 Most Influential Companies’ in a new Influence Study focusing on the Internet of Things, released today by Appinions.
The study reveals an increase of almost 70% in the volume of influential conversations about IoT between late March and early July. Within this time frame there was activity from Intel (which modified their managerial structures to increase IoT focus), Cisco (who made three strategic investments), Zebra (who purchased Motorola’s enterprise business for nearly $3.5 billion), and many others. As the study documents, these moves got a lot of attention and reaction, with influence scores skyrocketing around each announcement.
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On the ‘Top 10 Most Influential Executives in Internet of Things’ list, Philips Lighting CEO Eric Rondolat earned top spot for comments he made regarding Phillips plans to work with Apple’s HomeKit. Brad Smith of Microsoft and Mark Hurd from Oracle and executives from Apple, Blackberry, HP and other round out the list.
Looking at individual products, the Dropcam smart camera and Honeywell’s Lyric intelligent thermostat grabbed the top two spots for garnering the most influential reactions. The Logitech Harmony Remote, Philips Hue Bulb, and Kwikset Kevo E-Lock are among the other top Internet of things products covered.
“Four months ago, Intel and Microsoft were dominating the conversation” said Larry Levy, Founder and CEO of Appinions, “but we’ve seen a tremendous surge on the consumer side with shipping products and these consumer-facing moves from Apple and Google. And while smaller in scale, we also found that the Industrial Internet is garnering a lot of attention in its own right.”
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To create this report, Appinions identified and analyzed over 40,000 opinions relevant to the Internet of Things from a pool of over 100 million documents plus social media posts. The opinions and the reactions generated were then ranked using a proprietary scoring algorithm, which considers the people or entities reacted to these opinions, the credibility of the outlet where the reaction was published, and the overall volume of reactions to each opinion.
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The Appinions Internet of Things Influence Study is available as a free download here.