Apple hires BB exec/BB exec goes to MFSTwhat is it so hard to believe that the reason this happens is a smart idea.
Why buy the whole company when you can buy just one brain from the company instead. Cheap. (Apple)
Why move from BB to MSFT? Have you seen the turnaround in MSFT. MFST was flatlining for about a decade, but they finally got religion & went to the cloud & haven't looked back. So why wouldn't an exec from BB see a better future with MSFT?
BB is hanging on by its finger nails trying to stay in the game & everybody is trying to out innovate them & invent a better mousetrap & given time someone eventually will.
Chen is just putting lipstick on a pig (so that it will get taken over) & BB (underneath) is afterall still a pig.
We have seen this story before in Canada...Nortel, BB (presently) & soon to be added to the wall of shame....Bombardier. All have been run into the ground by the founders, because they believed in their own hubrus & did not stay relevant.
In the US you had out-of-favour companies like SBUX which invented a new payment system, went in to products not related to coffee & went outside the US for growth; MCD lost focus on what made them a star in fast food, but then changed mgmt., simplified its menu & re-invented 'breakfast all-day'; MSFT (already mentioned above).
Presently Twitter is under-going what BB is undergoing & like BB its future is not guaranteed even though they brought back a co-founder who is still wearing 2 hats (2 jobs), to turn around the company.
Hopefully Chen will get to fatten BB up just to be slaughtered at a highr price.
carlos