RE:RE:RE:A Fitting Richard Branson Quote First and foremost I would take away any title such as marketing being assosiated with Larry Peterson. He may be a product salesman but he is no marketing expert by any means when it comes to investors. It is clear that he has put little to no effort in to promoting the company in a marketing (expanding shareholder)way and I don't blame him it's not his expertise. If the company doesn not wish to spend any money at this point on expanding shareholders....getting the name out...then this is where we will sit.
Here is a couple of simple things the company can do to start at ground zero, because investor wise that's where we are. First they can start with their fancy website, how about an investor section to which the stock symbol and trading data and financials are provided like every other publicly listed company does. At least when someone "stumbles" across the webpage they will at least know that he stock is publicly traded with little to no cost. Does the company have a twitter handle? Another zero cost advertising method of getting their name spread across the world. Investment letters as you stated Insightful, surely it can not be that hard to get your name on a couple of letters a year even as a start. They HAVE to get their name out there one way or another and they have to start somewhere. I'm not a marketing speciallist in the healthcare industry so I'm the wrong person to be asking. Perhaps those exact words should be used around the office setting of MDX Corp. as well.
I've given 3 simple ideas that will cost absolutely nothing. Ideally they need to hire a marketing specialist and spend the money if they ever want to see the stock move to where it should be. Anyone else have any ideas? It's sad when the stockholders have to have a meeting to put their minds together just to get the company they own to do something that should be a given. When do we get put on the payroll?