Avoid Getting Poisoned with the Help of a Personal Food Tast Avoid Getting Poisoned with the Help of a Personal Food Taster from Content Checked Holdings, Inc. (CNCK)
The Renaissance is a paradoxical period in history. It gave us Michelangelo and da Vinci, but it also gave us the Borgias and their own distinctive brand of terrorism. By all accounts, the Borgias even concocted their own poison, the cantarella. Today, we have our own Borgias in the food processing industry. Content Checked Holdings, Inc. (OTCQB: CNCK), has revived the old profession of food taster with its innovative range of apps.
Kris Finstad, CEO of Content Checked, has been featured by numerous media outlets, including a recent interview with BusinessRockstars (https://dtn.fm/H3zm3). Finstad founded the company in July 2013 to create a revolutionary marketplace for people with dietary restrictions and the organizations who cater to them. Content Checked has introduced, so far, three cutting-edge apps that provide comprehensive and accurate content information and in-depth allergen and migraine definitions for most U.S. food products, the reception to which has been tremendously positive. The company is already generating revenue. Its latest 10-Q filing reveals revenues of $657,850 for the 6-month period ending September 30, 2015.
Before founding Content Checked, Finstad was chairman of a UK-based offshore fund. He has also co-founded and funded several startups in the technology, real estate and bio-tech fields and holds several board member positions with various organizations. Founding Content Checked grew out of his frustration as a father, not knowing what foods to buy to avoid triggering his daughter’s allergies and intolerances. The first app launched by the company, ContentChecked, tackled the problem of food allergies and intolerances.
ContentChecked, like later apps released by the company, can be downloaded on a smartphone and allows a shopper to scan a product’s bar code and determine if it is safe for consumption. The app provides access to an expansive menu and recipe database with directions and ideas on food preparation for avoiding allergic reactions, depending on a user’s allergy settings. The ContentChecked app’s database includes over 400,000 products in the U.S. and is continuously being expanded and updated. The database not only lists allergens and food ingredients, but indicates any links between the two. The ContentChecked app is also useful for food manufacturers and distributors, since they are able to market to their target consumers from a platform at the point-of-sale.
ContentChecked, MigraineChecked and SugarChecked are a trio of easy-to-use apps for the modern, tech-savvy and health-conscious shopper. It is estimated that over 38 million Americans suffer from migraine and chronic headaches. As a result, it is no surprise that together, ContentChecked, MigraineChecked and SugarChecked, have had over 2 million downloads and 66 percent of users are active at least 5 times a week. With SugarChecked, you can scan the barcodes of grocery store products and determine the kind of sugars contained within. The app identifies four main types of sugars that consumers can avoid, including added sugars, artificial sweeteners, natural low-calorie sweeteners and sugar alcohols. SugarChecked is an easy shopping tool that allows consumers to decipher often-misleading food labels and receive recommendations for healthier alternative products as they shop in real time.
CEO, Kris Finstad, has ‘skin in the game’. In a recent letter to shareholders, he said, “As a measure of my confidence in Content Checked as a company and as a brand, in September 2015, I converted approximately US$1.1 million of my funds advanced to the Company into shares of the Company’s common stock, at a conversion price set at US$0.96 per share.”
For more information, visit www.contentchecked.com
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