OurPet’s Company (OPCO) Adapting to a Constantly Changing Pe OurPet’s Company (OPCO) Adapting to a Constantly Changing Pet Products Industry with Innovation
Pets have become a major part of family life, not just in the U.S., but also around the world. We give them full names, wrap their Christmas presents, take them to the doctor/vet for regular shots and checkups, have regular exercise routines, and put them through school/training. Expenditures in the U.S. Pet Industry for 2015 were $60.59 billion (estimated), which was a four percent increase from 2014. OurPet’s Company (OTCQX: OPCO) develops, produces and markets various pet accessory and consumable products designed to awaken pets’ natural instincts, be it in feeding, playing or waste management.
Sold globally through pet specialty retailers; food, drug and mass chains; e-commerce; and international channels, the company’s products are marketed under the OurPets®, Pet Zone® and PetTastic® brands, with well-known sub-brands such as Play-N-Squeak®, Cosmic Catnip™, Durapet®, SmartScoop® and Flappy®. In total, OurPet’s has an intellectual property portfolio featuring more than 160 individual patents, giving the company sustainable access to the pet products industry for the foreseeable future.
Adapting to the constantly changing wants and needs of pet owners is essential for companies like OurPet’s to continue to grow and gain market share. Relationships the company has with major retailers, including Wal-Mart (NYSE: WMT), Kroger (NYSE: KR), PetSmart and PetCo, really jump out as well for a company that is here for the long haul and not just a fly by night one hit wonder. Besides the cost of children, pet expenses account for a larger percentage of a family budget than just about any other item(s). OurPet’s research and development department is constantly churning out innovative new products to keep old customers coming back while attracting new ones.
The key to growth is being humble and having the foresight to take an outside look at what is working and, sometimes more importantly, what is not working. OurPet’s has positioned itself as a premier provider of trend setting, avant-garde pet products and accessories by following this simple but effective concept.
For more information, visit the company’s website at www.ourpets.com
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