TORONTO, ON--(Marketwired - March 09, 2016) - Engagement Labs(TSX VENTURE: EL) has secured a contract with a leading sports broadcasting company to deliver an integrated social media and word of mouth (WOM) measurement solution.
Engagement Labs will work with the broadcaster to deliver an integrated online and offline measurement solution that will track, measure, and evaluate the advertising campaigns of key sponsors over the course of a major sporting event.
"The integration of social media measurement and WOM conversation is an innovative solution for marketers, brands, publishers and agencies looking to gain an in depth understanding of how people are talking about brands, both on and offline," said Bryan Segal, CEO at Engagement Labs. "Marketing works best when it drives conversations across all mediums and we are pleased to work with this leading broadcaster to help measure the effects of content for their leading sponsors."
Leveraging years of experience in the social media space, this new measurement solution will provide a combination of services including Engagement Labs' proprietary social media measurement tool eValue Analytics™, and TalkTrack ® the leading source of WOM conversation developed by the Keller Fay Group, an Engagement Labs company.
About Engagement Labs
Engagement Labs offers intelligent data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs' tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.
Engagement Labs' eValue™ Analytics tool is the global benchmark for social media scoring. eValue's proprietary data technology offers real-time analysis to measure a brand's social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 -- an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.
Engagement Labs maintains offices in Toronto ON, Montreal QC, London UK and New Brunswick NJ.
www.engagementlabs.com / www.kellerfay.com
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