RE:RE:RE:RE:RE:RE:RE:RE:RE:Marketing Yes, but isn't the opportunity significantly reduced if the company sets low expectations?
Remember, for the SP to rise to its full potential, the company needs to demonstrate that it can be profitable first, and secondly profitable for investors. Would be investors need to know that there is a sepsis problem and that Spectral has a solution. But they also need to have an indication that management will know what to do to make a buck, vs spending a buck and, if that is the case, that they will not do everything they can to keep outside investors from reaping the benefits of the product's success.
Why expect the company to change its habits and its goals once the product is approved?
So informing the public has 2 significant advantages. Raising awareness and interest in the product and showing the company will always work hard to generate profit for its investors.