TORONTO, ON --(Marketwired - March 16, 2016) - Data and technology company Engagement Labs (TSX VENTURE: EL) secured a contract with a leading car rental company to deliver unique data and analysis of social media channels to arm the company with insights to better connect with consumers in meaningful ways, while building brand affinity to drive sales.
Using Engagement Labs proprietary data technology, insight mining exercises were activated to better understand online social media and offline word of mouth data on the industry. With these insights Engagement Labs delivered data-centric insights targeted towards connecting with consumers in meaningful ways to build conversation and amplify interest in rentals.
"Building a successful marketing strategy requires more than just a good idea. It requires a deep understanding of the industry, how people are talking about it both online and offline, what type of content they interact with and what type of content engages them and gets them talking," said Bryan Segal, CEO at Engagement Labs. "Leveraging our proprietary technology we are able to distill data into insights and build a program that will drive a national conversation and start a socially inspired movement."
About Engagement Labs
Engagement Labs offers intelligent data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs' tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.
Engagement Labs' eValue™ Analytics tool is the global benchmark for social media scoring. eValue's proprietary data technology offers real-time analysis to measure a brand's social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 -- an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto ON, Montreal QC, London UK and New Brunswick NJ.
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www.engagementlabs.com / www.kellerfay.com
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