RE:Why I still like KPTHi Backwardblade: Thanks for your thoughtful and detailed post. Here are some questions I asked myself: 1) What is going to change to increase profits at this company? It appears pulp prices are not coming down much, and with pulp sold in US dollars, the cost of production is rising. 2) Will you stick with one brand of toilet paper if the price of a similar competitors product is cheaper? I don't know how much brand loyalty there is. I see KP's brands are aggressively priced, and presumably squeezing margins. For the record, I have missed part of the bull run now, because I sold when I got close to my buy-in price. I don't like the thin trading ... and if you need to get out in a hurry one day, you might be punished on the sale. Best of luck with your investment. I started with this for many of the reasons you named. Emba33