OurPet’s Company (OPCO) Continues to Evolve its Infrastructu OurPet’s Company (OPCO) Continues to Evolve its Infrastructure to Successfully Meet Fiscal Goals and Market Trends
An innovative leader in the pet industry, OurPet’s Company (OTCQX: OPCO) aims to improve the health, safety, and comfort of household pets while ensuring they’re having fun with their owners. The company first stepped into the pet space in 1995, when the industry was pulling in $16 billion in annual sales. According to the American Pet Products Association (APPA), that number is now $65 billion. Cat products alone are increasing by 6% each year. OurPet’s is aiming to capitalize on this trend and climb to $50 million in annual sales in the next five years. To do this, the company has been continuously updating its infrastructure to meet its goals.
First, OurPet’s developed a new branding strategy in 2012 that easily segregates its products into two brands targeting different market segments. The OurPets® Brand is a high-end product brand that caters to pet specialty stores like PetSmart, Petco, and Pet Valu. This line consists of patented one-of-a-kind products such as the Whirling Wiggler™, a butterfly-inspired toy that simulates insect movement for cats, and the Flappy® Chirp-N-Prey™, a squeaky toy that promotes healthy gums and teeth for dogs.
The company’s second product line, PetZone®, markets affordable pet products to food, drug, and mass retailers like Wal-Mart (NYSE: WMT), Kroger (NYSE: KR), and Amazon (NASDAQ: AMZN). Consumers will find products such as toys, feeding solutions, waste management solutions, and accessories at these stores. The PetZone brand boasts “specialty quality products at affordable prices.”
Furthermore, over the past three years, OurPet’s has been expanding its management team into a company stronghold that delivers experience and expert knowledge. For example, the company added Gabriella Chessman as vice president of marketing, Kathleen Peters-Homyock as vice president of sales, Scott Mendes as chief financial officer, and Dean Tsengas as chief operating officer.
Lastly, OurPet’s updated its Enterprise Resource Planning (ERP) system with warehouse logistics. Now it can receive all orders electronically all the way to payment. This change allows for a faster and more efficient ordering process that can promote more revenue along with heightened customer satisfaction.
With constant reevaluation of the company framework, OurPet’s is positioned to maintain its leadership status in the pet industry. By creating 160 individual patents that have no equal, the company stands by its intentions of exceeding the expectations of pets and their owners.
For more information, visit the company’s website at www.ourpets.com
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