new target group for Skin Lightening -> Brazil!!! Global market trend towards skin lightening cosmetics reaches Brazil
Women aged from 30 to 60 are the biggest consumers of products to lighten the skin and even out its tone.
https://www.brazilbeautynews.com/global-market-trend-towards-skin-lightening,877
Freckles and skin spots can appear as a result of excessive sun exposure, hormonal changes or simply be a visible reminder of the passing of time. They are one of the main beauty concerns of Brazilian women, behind only dark circles and “crow’s feet”, those dreaded branching wrinkles at the outer corner of the eyes. Although Brazilians love having a tan, they are increasingly looking for products that claim to lighten the skin and even out the skin tone.