Giggles N’ Hugs, Inc. (GIGL) beats Revenue Projections in 20 Giggles N’ Hugs, Inc. (GIGL) beats Revenue Projections in 2015
Earlier this month, Giggles N’ Hugs, Inc. (OTCQB: GIGL) filed its Annual Report (10-K) for the financial year ended December 27, 2015 with the Securities and Exchange Commission (SEC), and the report shows that the company is bringing home the bacon. Annual revenue was $3,451,772, which exceeded net sales for 2014 ($3,340,941) by $110,831, or three percent. That’s better than the industry as a whole. A report for the National Restaurant Association (NRA) prepared by Duff & Phelps, titled ‘2015 Restaurant Industry Forecast’ (https://dtn.fm/tuqV5), estimated that ‘in inflation-adjusted terms, industry sales are projected to increase 1.5 percent in 2015.’ However, that expansion in business is not the only relish that Giggles N’ Hugs is serving.
Giggles N’ Hugs is a unique, upscale fast casual with a carte du jour created from only the finest gluten-free organic ingredients. The beef comes from grass-fed cows that haven’t been ‘beefed-up’ with hormones. Naturally, there are always vegetarian options. Breads and pastries are made fresh daily by local artisan bakeries. Only trans-fat free canola oil and extra virgin oil are used, and the company will trick or treat all year round with its very own ‘Mom’s Tricky Treat Sauce’, which hides pureed vegetables in kids’ favorite meals, such as pizza, pastas and macaroni and cheese.
Giggles N’ Hugs owns and operates fine dining establishments with staff on hand to free parents from the fuss of first hand supervision. There are play areas for children 10 years and younger that feature kid-size castles, giant climbers, pirate ships, walk-on dragons, tricycles, swings, bouncies, and an abundant selection of toys. There’s also daily live entertainment and performances that include magic shows, concerts, puppet shows, face painting and arts and crafts.
The company’s founder and CEO, Joey Parsi, started the company in 2007 after he and his wife realized there were no eating places that catered to the special needs of parents with young children. Now, its restaurants are located in the best locations in Los Angeles. There’s one at Westfield Mall in Century City on Santa Monica Boulevard; another at Westfield Topanga Shopping Center in Woodland Hills, Canoga Park; and a third at the Glendale Galleria.
The company has been highly rated by Nickelodeon and by City Search, an online site that allows diners to blog about their experiences and rate restaurants. It has been featured on the TV Guide Channel, Fox Channel 11, Extra TV, Access Hollywood, Entertainment Tonight, and in Businessweek, People Magazine, The Los Angeles Times, Los Angeles Family, West-Side Today, US Magazine, OK Magazine, and Life and Style Magazine.
A typical Giggles N’ Hugs restaurant is around 6,000 square feet with 2,000 square feet allocated for the play area, 2,500 square feet for the dining area, and 1,500 square feet for the kitchen. The company estimates the build-out cost for a new restaurant at between $700,000 and $900,000. That figure takes into account pre-opening expenses and improvement allowances from landlords.
In the coming months, contingent on available financing, the company will undertake an aggressive multi-pronged marketing campaign. The spearhead of this promotional activity will directly engage local preschools, kindergartens, and elementary schools. Giggles N’ Hugs also plans to advertise on television channels such as Disney and Nickelodeon, as well as in additional print publications, radio, and satellite radio. With so much on its plate, Giggles N’ Hugs could prove to be a meal ticket for investors.
Learn more by visiting www.gigglesnhugs.com
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