Agora Holdings, Inc. (AGHI) Redefining Comprehensive Social Agora Holdings, Inc. (AGHI) Redefining Comprehensive Social Media Management Systems with FRAME
Contemporary Nielsen data indicates that the trend of people watching online versus traditional channels will continue, with 18 to 24 year olds, in particular, adhering to this trend, as one can see a clear 34 percent drop in traditional TV viewing from 2011 to 2015 (https://dtn.fm/JS3Mx) among this demographic. So-called millennials aren’t the only one’s watching online, of course, and binge-streaming an entire series on Netflix (NASDAQ: NFLX) or Amazon (NASDAQ: AMZN) Prime has now become a popular way of consuming one’s favorite content. However, the social media envelope has yet to really be pushed by the big streaming services, and the migration of how people consume TV content to online sources merely serves as an indicator for how we live our lives online these days. In the world of marketing, you have to go where the people are.
The ongoing growth of Twitter (NYSE: TWTR) as a marketing platform is a good way to understand the real story here, given that, for millions of people, constantly interacting with Twitter, Facebook (NASDAQ: FB) and other feeds has become a kind of seamless, interactive, reality TV show. This is especially true when you consider how the online ecosystem is evolving, with various entities all tying together to create a cohesive multimedia experience, as social media entities like Twitter and Facebook continue to become active content timelines where images and video define the experience and act as jumping off points into further content. This traction space is massively appealing to any sort of business, from small mom and pop shops to multinational corporations, and enablers who can successfully harness these underlying forces stand to become the next hot tech stocks.
This is where a company like Agora Holdings, Inc. (OTC: AGHI) comes into focus as an investor-accessible way to tap into the raw power of the underlying equation. Agora is the parent company of wholly-owned Geegle Media, which, in addition to its web platforms, such as its on demand GeegleTV, RealtyTV, LobbyTV and 1000Salads, has developed an internet dashboard solution known as FRAME and subsequently enhanced it to provide businesses and PR/IR firms with an end-run social media management engine. Logging in to one platform that lets you post to your entire online footprint is the wave of the future when it comes to marketing, but few, if any, companies have engineered truly compelling solutions in the space that are easy to use but still have the reach and backend analytics needed.
Engineered as a sole-source front-end solution for daily-use websites, with the emphasis decidedly on social media sites and subscription-based accounts, FRAME is an innovative dashboarding platform whose advent is long overdue as far as many in the industry are concerned. Let’s face it, the sheer number of social media sites that the average person interacts with now on a daily basis is enormous, whether it is constant-use social media juggernauts like Twitter and Facebook; Facebook’s Instagram (all three of which are currently integrated with FRAME); the increasingly social, professional networking titan LinkedIn (NYSE: LNKD); or even the fast-rising star (incubated by social commerce code shop Cold Brew Labs) that we’ve all come to know as an image-driven “catalog of ideas,” called Pinterest. FRAME is currently being developed toward encompassing Google+ and YouTube, as well as LinkedIn and Tumblr, and with a build footprint already spanning Android, iOS and desktop computers, FRAME’s unique technological capabilities are rapidly emerging as the ideal means of publishing brand-relevant content that can hit every possible vector, across an entire organization’s social media presence.
Social media presence is indisputably essential to success these days, but managing a huge social media footprint can be extremely challenging, and the constant need to present a consistent presence across the entire social media spectrum is a problem that demands precisely such a solution as FRAME. Moreover, it becomes an ease-of-use issue at a certain point, especially for SMEs that are trying to maximize their end user traction through broad-spectrum social media engagement. FRAME was engineered from the ground up to be able to hand customers exactly the kind of robust engagement and customer care tools they need to really assess the efficacy of all-too-costly campaigns, as well as performance across social media, with reporting based on granular metrics such as reposts, mentions, and brand-related conversations.
FRAME being redeployed in an enhanced version that allows businesses (and particularly public relations/investor relations agencies) to easily wrangle their increasingly complex social media presence via a sole-source dashboard that is truly user-friendly gives the platform a real chance to shine through its built-in analytics system. Not that this concept is wholly-new, mind you, with competing solutions existing that can schedule posts which go out to the entire footprint, but the ease-of-use and overall design of FRAME hurdles the major sticking points with existing solutions, which range from usability to target site integration issues.
For more information, visit www.agoraholdingsinc.com
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