Navigate the Social Media Galaxy with FRAME from Agora Holdi Navigate the Social Media Galaxy with FRAME from Agora Holdings (AGHI)
Visitors to the online Oxford Dictionaries will have noticed a new term, digital detox, defined as ‘a period of time during which a person refrains from using electronic devices such as smartphones or computers, regarded as an opportunity to reduce stress or focus on social interaction in the physical world…’ This is a welcome entry in many ways, not least of which because it indicates the extent to which we have embraced the use of digital devices increasingly over the past two decades. The new technology has downsides, of course, as the lexicographers at Oxford have recognized. However, the benefits far outweigh those, particularly in what is now known as social media. Social media has, in effect, created a vast virtual world parallel to the one we live in. And as a vehicle to traverse the complexities of cyber travel, Agora Holdings (OTC: AGHI), parent company of Geegle Media, has developed a navigational and management tool, called FRAME, that businesses can hitch a ride on.
FRAME is a social media management platform – the hub of a wheel spinning in the social media sphere. From FRAME’s centralized dashboard, a company can communicate with all of its followers and customers, regardless of which social media sites they use. FRAME shrinks the cyber galaxy, makes it manageable, and is, obviously, useful for any consumer business but ideal for public relations and investor relations firms. With FRAME, businesses will find it easier to engage customers, track and measure social media campaign performance, and execute the strategic distribution of branded content.
According to Nielsen’s ‘The U.S. Digital Consumer Report’ (https://dtn.fm/I7eOn), “Social media usage is now standard practice in our daily lives. Almost two-thirds (64%) of overall social media users say they use social media sites at least once a day via their computer, and almost half (47%) of smartphone owners visit social networks every day. With the rapid adoption of mobile devices, social media has a symbiotic relationship with the mobile consumer. And social media has played a pivotal role, empowering consumers by providing a direct point of contact with the brands they use and the content they access.”
The Nielsen report goes on to say that internet users continue to spend more time with social media sites than any other type of site, sites which can now be accessed from a variety of devices. The typical American household has four. Some 83 percent of U.S. households now own a high-definition television (HDTV) and 16 percent have a smart TV, essentially a big screen version of a PC. Desktops can be found in 80 percent of homes; digital video recorders in 49 percent; and gaming consoles in 46 percent. Roughly 29 percent own a tablet, while the most visibly ubiquitous device, the smartphone, is in third place, with 65 percent of households reporting ownership of one.
As of April 2016, the leading social networks worldwide ranked by number of active users, according to Statista, were:
Facebook (NASDAQ: FB): 1.59 billion users
WhatsApp, owned by Facebook: 1 billion users
Facebook Messenger: 900 million users
QQ, owned by Tencent (OTC: TCTZF): 853 million users
WeChat, owned by Tencent: 697 million users
QZone, owned by Tencent: 640 million users
Tumblr, owned by Yahoo (NASDAQ: YHOO): 555 million users
Instagram, owned by Facebook: 400 million users
Twitter (NYSE:TWTR): 320 million users
Baidu Tieba, owned by Baidu (NASDAQ:BIDU): 300 million users
Skype, owned by Microsoft (NASDAQ: MSFT): 300 million users
Viber, owned by Rakuten (OTC: RKUNF): 249 million users
Sina Weibo (NASDAQ: WB): 222 million users
Line, owned by Naver (OTC: NHNCF): 215 million users
Snapchat: 200 million users
With so many worlds to explore, FRAME by Agora Holdings could become indispensable to public relations and investor relations firms moving forward.
For more information, visit www.agoraholdingsinc.com
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