RE:RE:New CEO Bruce Cleaver from 2015 old interviewso you're not buying their apparent priority focus on underlying consumer demand? A policy designed to focus on end consumer demand would seem to require two key ingredients:
1. Managing rough Mine Production closely so that its aligned and sized properly with actual end consumer demand for polished;
2. Genuinely re-engaging in direct to consumer demand creation for diamond products....backed by large marleting budgets (words not enough)
If they're serious maybe they'll finally be able to ebetter manage the wild cyclic swings in rough prices...given the oligolopist structure of the poducers, its very doable if they prioritize the focus...and throu the DPA theycan try to eliminate the free rider effect that discourage DeBeers from continung to spend big bucks on their consumer end demand marketing campaigns...
The creation of the Diamlond Producers Association is a decent idea but $6 million aint going to cut it ...