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mancer7on Jun 03, 2016 3:10am
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RE:RE:Juegos Miami change
RE:RE:Juegos Miami changeInterview with Oscar Fonrodona https://calvinayre.com/2016/06/03/conferences/juegos-miami-2016-day-2-recap-bl-video/ This afternoon Oscar Fonrodona, CEO of Akamon, delivered a presentation on how land based casinos in Latin America and benefit from a social gaming offering. Akamon as a company focuses on South Europe and Latin America, avoiding more competitive markets such as the USA and Oceania. They are leaders in their target markets and see the most potential in Latin America. In order to build relationships in Latin America, Akamon execs have been traveling constantly to the region, similar to LeoVegas, to meet face-to-face with partners. Fonrodona said its easy for him to build relationships with these operators as Akamon know what they are doing when it comes to social gaming, they are experts and its clear to potential and existing partners. Fonrodona said there is overlap between real casinos and social, especially if they are branded in the same way. An example of how a partnership can work is when you have a user playing social games online and to claim prizes they need to visit a land based casino. This way the user must identify themselves on-site and the casino can then begin to collect data on the user and continue to engage them once they leave the premises.