the common thread to Nokia & hiring 22 reps is Saffronwith it ties to Hollywood it all starts to make real sense. Other announcements since March 16 include Mediapro, Nielsen Rating/OTT instant analytics dashboard, Panasonic 4K SDK, Autodesk, Eleven Sports, UK fb league, Saffron, UCF and today Nokia. Go back 6 more months and the rate of expansion or foot print is quite impressive. There does appear to be method in the madness.