In regards to Marc cohodes and his network There is a very big difference between 1-being a great researcher digging up dirt on companies that can be shorted, or 2-being well informed with privileged and insider information from very reliable sources about that company. Those well informed are usually part of a coordinated well financed plan to drive the share price of a company up or down with their arsenal of insider information. That being said, this company's managment sure made it super easy to short it.