GSY resumes rally intraday + Baystreet mentionThe stock started moving after the crack down by Alberta on Payday Loans.
It think that' was the trigger.
"As more jurisdictions crackdown on payday loans across Canada, the logical alternative is for borrowers to take out unsecured loans from Goeasy."
https://www.baystreet.ca/articles/dividends.aspx?articleid=27173
Source: BayStreet website