Merging Your Desk Phone With Your Cell Phonehttps://enterprise.rogers.com/en/solutions-services/business-collaboration/enterprise-voice-collaboration/unison The above link provides details about how a major Canadian cell phone carrier is targeting the elimination of desk phones by adding office features to the cell phone. Add the wifi calling feature that cell companies are also close to offering and it would seem that much/most of APV's market niche is about to begin shrinking rapidly?? Not short or long, just asking.