TSXV:RYU.H - Post by User
Post by
Yvrstanleyon Nov 19, 2016 2:27pm
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Post# 25485210
Importance of brick and mortar
Importance of brick and mortar Very important to develop new stores. What you find in the apparel industry is that customers especially women want to make sure the clothing fits well. Fitting charts on websites are great but there is usually no substitute for trying clothing on for the first time and having a friend say it looks great. Once sizing is complete customers will order more often online. The buzz of a busy store full of purchasers reinforces the buying decisions. Look at a Lulu shop during busy times, it's like a feeding frenzy. Developing brand to get to that point is the goal for any new brand.