GREY:ISYRF - Post by User
Comment by
esprit1on Dec 08, 2016 12:41pm
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Post# 25572266
RE:Cost of Visibility
RE:Cost of Visibility
Good Question Cdnwine - just how much would it cost ITC for greater visibility? Given the exceedingly low volume of news releases I assumed that it must be expensive.
So a quick search provided the following results:
IReach by PR Newswire is in the business of Press Release Distribution. They won an award in 2013 as the best press release distribution solution.
They offer a number of different packages. The most expensive one which provides all sorts of reach including Yahoo Finance and PR newswire (where I see most news releases) is called Web Reach Plus.
https://ireach.prnewswire.com/orders/price-options.aspx
The cost of the Web Reach Plus package - which really provides a great deal of visibility - is 399.00 dollars. Thats all.
If you buy a 12 pack of releases it discounts down to 290.00 dollars.
So for a one time investment of $3490.00 ITC could produce a news release promoting the company and the brand every 2 weeks for six months.
I would guess that would be less than the cost of a couple of dinners and wine for the board.
Meanwhile board members in insiders have wiped close to 20 million off our market cap.
ITC was in the doghouse on Bay Street for alot of years after the Glenda debacle - just as it seemed we were emerging from that - we get blindsided by insiders.
If there did happen to be any interested parties in investing in ITC- who do they call - the CFO who just dumped a bunch of shares?
ITC needs to get promoting the hell out of this company, and their story, and start driving investor awareness - and they could do quite a bit for the paltry sum of 3500 bucks.
https://ireach.prnewswire.com/where-will-it-be-seen.aspx