RE:Up In Smoke... Puff, Puff, Pass Perhaps Dobler was bringing the expertise? Nope. Dobler had worked with Booth in that very same construction permitting business. If Aurora's founders had any experience relevant to the marijuana business, it was on the down low.
Now I, as you, would assume that someone wanting to legitimately enter the legal marijuana business would first focus on figuring out how to grow and sell marijuana. On the contrary, Booth, Dobler and their company seemed primarily focused on another priority: going public as fast as possible. Before they had sold a single gram of marijuana, or were even licensed to drop seeds in soil, they got their stock trading publicly - not a good sign on their priorities because it signals a desire to put other people's capital at risk.