Hudson's Bay Co. T.HBC

RE:RE:RE:RE:RE:buying the falling knife

[longondmx]

Not going to get a better price than yesterday...mark this post. Bought a bunch of shares in the afternoon. Yes, the latest guidance in earnings is lower than the previous one, but not by that much...not enough to warrant the decline the stock has seen since . In fact, the latest guidance is still around the lowest range of the previous guidance and can still turn out to be within the previous guidance range. So not sure why the overreaction. previous guidance in November - Fiscal 2016 sales between c$14.5 billion to c$14.9 billion new guidance in January: Fiscal 2016 sales between c$14.4 billion to c$14.6 billion Yes the trend of lower sales is discouraging, but the company is addressing this by their increased focus on their online strategy and the company does have significant amounts of assets behind them as others have already posted on. I see shares returning to mid teens sooner rather than later. Once the market figures out things are not as bad as it seems...the share price will reverse trend and will do so pretty convincingly. It would also be nice if management came out and put a statement about the underlying assets and their plan to bring some value back to shareholders.