Importance of branding...Yes, It's a little bit silly but I like a lot the Jackpotjoy name...I know, it's a the same cie, same revenues, same debts, same perspectives but it sounds so much more attractive and appealing for investors. Jackpotjoy is roughly 15 years old and everyone in the UK probably already heard about them... Sounds money to me!
I feel much more comfortable for the future with the Jackpotjoy notoriety name than Intertain which has never took off and was led by shorters...