RE:The company just tweeted this video....ledrog, thanks for posting.
This is a major breakthrough on behalf of RVX in terms of communicatiions.
That being said it is very scientific. I'm sure they had limited time in terms of the length of the video. I would assume that the target market is scientists, perhaps science students and possibly medical specialists. Hopefuly it will create credibility and interest among these groups.
I believe, based on this youtube, that RVX has the potential to develop investor and even patient versions that could be understood by these groups. They could have a version that shows the post hoc findings leading to BETonMACE. In a version like this they could explain the multi-modal impact of apabetalone and explain the meanings and implications of things like inflammation, complement, etc. It would be very interesting if they could attract media attention.
They could do a version with the recent New Zealand CKD results.
Congrats to RVX communications/IR or who ever created and posted this. Great start! To me it marks a turning point for RVX communications.
Good for RVX. It is a start!
Cheers
Toinv