How do you make money as a brokerage.You short a stock. And fill yourself all the way down, collecting as many shares as you can. Then you drive the price back up instantly. Make money on the way down and up.traders don't short stocks anyone for the right reasons. They short them just because the volume is there to support it. Any stock in the history of stocks can't defend against a short attack if they have enough shares to sell the bids. None. End April and it's 14$. Good luck covering.