Yellow Pages Ltd T.Y

Alternate Symbol(s): YLWDF

Communication Services

Yellow Pages Limited is a Canadian digital media and marketing company. The Company offers targeted tools to local businesses, national brands and consumers, allowing them to interact and transact within the digital economy. It offers small and medium-sized enterprises (SMEs) across Canada full-serve access to a comprehensive suite of digital and traditional marketing solutions, such as online and mobile priority placement on its digital media properties, content syndication, search engine solutions, Website fulfillment, social media campaign management, digital display advertising, video production, e-commerce solutions, as well as print advertising. Its media properties, primarily desktop, mobile and print, continue to serve as effective marketplaces for Canadian local merchants, brands and consumers. The Company holds local online properties, including YP.ca, Canada411 and 411.ca. It also holds the YP, Canada411 and 411 mobile applications and Yellow Pages print directories.

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Yellow Pages Ltd

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Comment by alkhoron Feb 15, 2017 5:37pm

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Post# 25851638

RE:Loss per share

The loss was a non cash impairment, meaning it was an "asset" which only existed on paper for balance sheet purposes. By writing it off the books, the actually save taxes, which is additional cash in hand. Sort of like saying your 1989 VW Golf is worth $20,000 because that is what you paid for it, but finally admitting it is only worth $250 at the scrap yard. You still have the car but it's just not as big an asset. I see the share price crash as being a short attack starting at about 11:00 am yesterday. Price should recover to about $16.00 in the next week. I added a bit at $12.00 today, hope I'm right. Big payoff will be in 4 years when debts are paid off and debentures converted.

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