Monaker Group, Inc. (MKGI) Meeting Customer Needs by Integra Monaker Group, Inc. (MKGI) Meeting Customer Needs by Integrating Alternative Lodging Rentals into Mainstream Travel Marketing
Today, customers have a lot more choice when it comes to booking accommodation for a holiday. Gone are the days when holidaymakers and travelers had no option but to book hotels for their vacations. Now, they can choose from a variety of short- and long-term house rentals, vacation homes, resorts, timeshares, and other Alternative Lodging Rentals (ALR).
Hotel companies are changing their services to suit the needs of a new generation, but, although traditional lodging has not been forgotten, it is starting to face serious competition from ALR. In fact, according to a survey undertaken by OAG published on Tnooz.com (https://dtn.fm/R5Bv6), of the 2,500 travelers questioned, two-thirds being leisure travelers with the rest taking trips for work, more than 50% would like to see accommodations from Airbnb, a major online ALR marketplace, in travel agency search results. Not only this, the majority of these people also stated that they would book such accommodations on an online travel agency if they could. But ALR options still have little or no representation in the mainstream travel industry, especially if the traveler wants instant confirmation of ALR bookings. Whether booking ALR properties through Airbnb or other services, people seeking such non-traditional accommodations still face the time-consuming hassle of waiting for the ALR property owner/manager to respond, unlike with airline or hotel bookings.
In addition, from a business travel point of view, companies seem to still be slow on the uptake. Out of the one-third of those taking trips for business, less than 5% said that their company offers Airbnb as a lodging option. However, a third of those people said they would take advantage of such lodgings if they could.
As a result of this need for integrating ALR into mainstream travel marketing, Monaker Group, Inc. (OTCQB: MKGI), a technology-driven travel company, has been developing and will soon be launching the first real-time system for booking ALR, such as vacation homes and unused timeshares, among others, on its NextTrip.com website and mobile application.
Currently, customers wanting to book alternative lodging are having to contact property owners, wait for responses, and wait for confirmation from the potential host. As a result, ALR has been one of Monaker’s key focal points, and the company believes there is a large gap in the market due to the fact that these accommodation options are currently offered separately to other alternatives such as hotels. The convenience of instant booking confirmations and the ability to perform all travel planning and booking from one site represent a major shift in the travel industry, and Monaker aims to be the company to offer it.
For more information, visit www.MonakerGroup.com
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