The Wise Words of Bruce LintonPublished in the Ottawa Business Journal:
Mr. Linton said Canopy is already working on new products to compete directly with alcohol, including beverages infused with THC, the active ingredient in marijuana. Such drinks could come in a multitude of flavours and in different strengths comparable to beer, wine and spirits, he added, but without the nasty side-effects of booze such as hangovers and weight gain.
“The alcohol market’s a funny one,” Mr. Linton told OBJ after his speech. “It’s very fickle. Some genius invented flavoured vodka. Now everybody’s spending their money on brown alcohols that are stored for long times. I think because of its fickle nature, (alcohol) is susceptible to disruption from other products. The products that we’re bringing to market are substantial disruptors. I think that category is always open and we have a new, better answer.”
Could the new Gin THC beverage be coming soon??????
https://imgur.com/a/Xom9a