Buying on margin the allure to richesBuying on margins has a magic in it that can prove deadly for the naive. Margin is a good way to leverage your gains when the stock is going up. But if the stock starts going south and you don't want to sell, you'd better have extra cash to put in or you get a margin call to sell. Even if you have not put stop losses, a margin call will force you to sell at a loss. So don't use margin if you can because it's deadly. The losses on the downside is double the regular losses whey you us margin. We had to endure big losses in the past se we learn our lesson the hard way. So be careful out there.