First Global, LianLian to offer money-transfer service
news from Apr. 19/17......."FIRST GLOBAL AND LIANLIAN PAY TO LAUNCH SOCIAL MESSAGING PAYMENTS AND REMITTANCE SERVICE TO OVER 100 MILLION USERS AND MERCHANT PARTNERS First Global Data Ltd. has partnered with LianLian Pay to launch a social messaging payments and remittance service to over 100 million users and merchant partners. First Global has partnered with LianLian Pay to launch a co-branded remittance service that enables Chinese living in the United States of America and Canada to make person-to-person international money transfers to China utilizing the social media messaging platform WeChat. A push/pull marketing program will be used whereby LianLian will promote the service to its approximately 100 million plus registered users and its merchant partners. LianLian will also roll out a full-on marketing campaign among more than 1,000 outplacement employment agencies to inform targeted immigrants of the value of the service. "This partnership took a lot of time and effort to construct. The resulting innovative and disruptive remittance product speaks for itself. This co-branded social messaging payments/remittance service is a vivid example of the adaptability and relevance of our fintech technology. This collaboration changes the game for First Global in that the penetration of such a large user base with a clear and distinct monetization strategy will create an exponential transactional, recurring revenue pathway," said Andre Itwaru, First Global's chairman and chief executive officer. "People talk about fintech nowadays like they have to stay informed and relevant. We take a step further to contemplate how it improves livelihood and creates value. You don't have to be personally in China to sense the ubiquity of a social messaging platform's penetration. With big-enough market demand and LianLian's proven capability in China, we look to deliver a superior user-oriented product that defines game-changing industry disruption," said Ken Zheng, chief operating officer and head of global strategy and business development of cross-border payments at LianLian Pay.