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Canadian rock legends The Tragically Hip have announced a partnership with Newstrike, a new Brantford, Ontario-based medicinal marijuana producer.
The band made a formal announcement via their official website.
We are happy to announce that we have become partners with one of Canada’s newest, soon to be public, licensed producers of medicinal marijuana. The company is called Newstrike and, after much discussion and assessment on our part, we’ve decided that this company – and the many creative people in it – are a perfect fit for The Hip.
Medicinal cannabis is legal in Canada, and it already greatly benefits the health and well being of many of our fellow Canadians.
There is a commitment from the Federal Government to legalize recreational use in just over a year, and with good reason. The harm wrought by the prohibition of marijuana has been thoroughly researched and documented.
This is a common-sense-policy and, in our opinion, is a change for the best.
Newstrike has done its due diligence with respect to all aspects of this business. They’ve hired pre-eminent scientists and growers, developed large, well-structured sites and have the wherewithal and expertise to take this on.
We are excited about our involvement with Newstrike and are looking forward to the prospect of contributing creatively to their efforts.
The Hip’s endorsement of Newstrike comes ahead of the Liberal government’s plans to legalize marijuana by July 1, 2018.
“The members of The Tragically Hip are known to a generation of Canadians as artists that have never wavered in their commitment to quality and integrity,” Newstrike CEO Jay Wilgar said, via the Brantford Expositor. “I am proud, humbled and honoured that they chose to partner with and invest in us.
Newstrike began producing medicinal marijuana earlier this year after receiving its license in December of 2016. No word on whether or not The Hip’s endorsement will be treated upon the formal legalization of marijuana.