RE:Interesting read on bill c-45My favorite part of that article:
Industry participants, especially those with emerging consumer brands, will be happy to see some of the Minister’s comments on advertising and promotions. Many industry insiders were quite concerned to see the Task Force recommendations which called for plain packaging and a prohibition on marketing and promotions. Over the past number of months, I have been sharing my belief that this would be different when the program eventually rolled out with promotions and brands allowed in age of majority settings.
The Minister has clearly agreed. She went so far as to state:
“Bill C-45 would allow cannabis producers to promote their brands and provide information about their products, but only where young persons would not be exposed to it. These limits are reasonable. They would allow adult consumers to make informed decisions, but they respond to the greater risks cannabis poses for young people”
Read more at https://www.stockhouse.com/companies/bullboard?symbol=v.acb&postid=26309203#XtQ61XzAW5550LWS.99