Why are you posting that THE HIP are "advertisers and product developers"?? Can you please site your sources!!!
Here are the facts that I'm aware of and truthful........
Details of the deal
According to a May regulatory filing, The Tragically Hip has a "comprehensive licensing and promotional services agreement" with HPI Holdings Ltd., which was taken over by Newstrike effective Feb. 3.
Under the agreement, The Hip and its members will get 2.5 per cent of gross revenues "from the sale of products bearing the brand or likeness of The Tragically Hip." The band also received three million shares in the company, plus "a non-refundable advance payment against future royalties of $1,000,000."
Trading in Newstrike Resources shares was halted on Tuesday, with the stock worth $0.145 on the TSX Venture exchange. If The Tragically Hip still holds three million shares in Newstrike, those shares were worth $435,000 on Tuesday.
Legal considerations
The government's Cannabis Act, which has not yet become law, would place significant restrictions on how marijuana can be marketed and advertised.
Promoting marijuana, accessories, or related services "by means of a testimonial or endorsement" would be PROHIBITED under the current version of Bill C-45, as would promotions "by means of the depiction of a person" and any promotions that allude to "a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring."
And as per the CEO......
"This partnership with the band is not a marketing partnership, this is a business partnership, the band are shareholders in the company," Wilgar said.
"So when we talk about creating strains and anything like that, right now we have absolutely no intention of creating strains or doing anything directly associated with the Tragically Hip, at this point."