If profits had gone up & not down this stock would be $15 Well it didn't happen profits tanked, confidence in ths company has been severely damaged, especially with the insider selling before the collapse. It will take a long time to get confidence back, probably a couple of years of steady good profits until CRH can get back to where it was before this collapse. So if profits go up the stock should go up but not by as much as it would have without the collapse and insider selling. If profits drop again or don't improve significantly by next quarter, well if you think it has been brutal in this collapse, just wait for the next one.