Fandifi Technology Corp C.FDM.X

RE:DON'T SWEAT A PENNY OR TWO

[stankrod]

for those who have not read .  

FanDom Sports Media (CSE:FDM) (formerly known as Hatch Interactive (CSE:HAT)) is positioning itself for a major move this fall so make sure you stay tuned. The company is getting ready to launch their mobile app in the next few weeks with a slew of celebrity endorsements ranging from DJ Skee, Edmond Bilbasoo and MLB all-star Royce Clayton. You can be sure there’s no shortage of hype and promotion around this app so don’t be surprised to see a lot more activity in the market as users begin to download it and understand the opportunity at hand. The company has drastically grown since we first initiated coverage on HAT a few months ago and has expanded its features dramatically. Rather than a simple debate app, the FanDom Sports App, is a fan engagement platform that gives users the ability to dive in deep with their fandom. Users will be able to challenge fellow sports fanatics, bloggers or athletes to debate the most current topics in sports in the FanDom “Sport Court” and be part of the winning argument. Users will be able to test their sports knowledge with daily trivia questions in the FanDom Facts section of the app, all the while earning valuable “status” points in their account. In addition, users will be able to sit back and enjoy watching videos of their favorite athletes, past & present, along with entertainers, musicians, and other fans as they express what they love to do, see, wear, and visit when they are off the field or getting ready for the big game in FanDom Life.

FDM’s goal is to deliver the most engaging platform for sports fanatics and sports enthusiasts to share, compare, celebrate, and commiserate about their favourite teams, while also giving them the ability to be rewarded for their sports knowledge and learn more about the athletes and the fan experience off the field. Led by numerous high-profile marketing and sports executives, FDM is looking to position itself as THE premier sports app on the planet.

The one question I constantly get when talking to investors about the app is “how are they going to make money?”  FDM has a clear answer for that outlined below:

• Traditional advertising units (pre-roll, post-roll, banners, buttons)
• Sponsorship (local & national), including events that bring FanDom users together in the real world
• Custom branded content, in particular under FanDom Life section where we will match advertisers/brands with athletes, celebs and/or fans to create compelling original sports-themed content
• In-app purchases that allow users to gain status in the “Sport Court” for exclusive posting privileges/content, prizes, and invitations to sponsored events
• Bloggers, pundits, athletes and tastemakers can all get involved as a content (argument) contributor for theFanDom Sports App. As an argument contributor, you will share in sponsorship and ad revenue based on traffic and user activity.

FDM’s revenue model is based on delivering quality content that is relevant to advertiser’s target audiences while engaging all levels of sports “fandom.” 

With the app set to launch in the next few weeks, the stock is starting to react well as the offers thin out and the bids move higher. I wouldn’t be surprised to see a lot more traction coming from their U.S. listing (OTCQB:FDMSF) so be prepared to see the volume start to pick up in the fall.

This is a perfect story for U.S. investors to sink their teeth into so make sure you keep CSE:FDM on your radar screens right now. I will make sure to keep you all updated as things progress but feel free to get in touch with me anytime if you have any questions.

In case you missed it, here’s a great video interview Bill McGraw, President of Fandom Sports did with SmallCap Power: https://smallcappower.com/hatch-interactive-technologies-corp-csehat/hat-ceo-video/hatch-interactive-290616/

Best,
Etienne