Bruce says "For '20"In the "Earning call transcript", Bruce says ...everything that we were doing and are doing was to make sure that we are where we want to be for the beginning of 2018 because I wouldn't be too surprised if a good time to start adult access would actually be for 20 not much later. for '20 = 420 = April 20th = Legalization That's 3 months earlier than Canada day 2018. =)