RE:RE:AcuityAds forms partnership with Acxiom Did you even read the press release? This isn't a contract win, it is a data partnership. Partnering with Acxiom integrates additional data into Acuity's platform ultimately creating a more inclusive, smarter platform that advertisers and brands can leverage. More data = more leverage for Acuity when going out and pitching the product.
There is no way to estimate the impact on cash flow as it is really just news about making the technology better with additional press release.