RE:A lot about the data. Aimia has it AC doesn'tWhat about Alliance Data systems (airmiles)? Would Aimia not be an attractive acquisition target by this big player? Why find another airline when Aimia can allow themselves to be acquired and gain Westjet as an airline anyways. Everyone wins in this scenario
From what I gather Airmiles uses BMO and american express
Aeroplan uses CIBC, TD, and American Express.
so obviously on the american side Amex would also see this as a benefit, Westjet may also see this as a benefit as they have the potential to take market share from Air Canada, so the only big players left to get on board would be CIBC and TD. Either way no one loses in this scenario.