RE:great post from geod You really have a problem viewing things clearly. Hemplify is the front runner in the market and is quickly gaining more and more of a lead ahead of competing products. The patented formula and diverse retail channels will continue to increase its lead as the outright firstmover. Hemplify isn't trying to be viewed as a premium product because there isn't even a range of beverages to be measured against yet. Hemplify is actually creating the standard itself and setting the bar for what all beverages will have to be like in order to have even a remote chance of competing in the market. Tinley's goal is to have Hemplify in as many different retail chains as possible so that it's available everywhere like Coke, Gatorade, and Red Bull.