RE:RE:any thoughts?maybe, depends who their partners are.
I think if its a book with ac and redeem with AC model, it'll be as expected without impacting much.
If they somehow have partners with them like rona, etc. then it may be a bit unexpected.
I'm more excited about aimia integrating into a marketplace or service provider such as air bnb, expedia, etc.
AC was a single client of theirs, if aimia can lock down a key service providor that is reselling services (tripadvisor, yelp, etc.) that would be huge...we'll see