Not Here To Bash, Just Confused. 23,000 shares sold by insider Chris Hornung on Sep 25/17, filed on Oct 11/17. For those of you who don't know Chris Hornung is directly involved with AAA Heidelberg. When PUF jumped their ownership up over 50% (56% I think was the exact number), they paid via shares to AAA. Those shares were awarded to Chris Hornung and a bunch of other people with the same last name 'Hornung'. What I'm confused about is why would Chris Hornung, the AAA Heidelberg facility guy sell shares??