RE:RE:RE:RE:RE:RE:NVO vs ArtemisOne way to do this is to adopt a probabilistic approach to decision making. Consider that perhaps I have invested $25,000 in Novo and am considering four potential outcomes: complete loss of my investment, the investment breaking even, the investment making $50,000 and the investment making $120,000. If I give each outcome a probability of 0.25 or 25% then by adding these up, I arrive at a modest gain with my investment, which supports holding. One has to regularly update the odds based on information available but it does give a heuristic for moving forward.