RE:Good News for All!To be fair there are countless examples of expanding through debt and being the first name on the market that have succeeded. Just look at Netflix Amazon or the Canadian tele sector. You could argue Telus and Clearnet before them put out superior user friendly packages but just could not overcome the big name recognition they were up against.
Bottom line there is room for both of these companies to flourish like Labatt and Molson. It doesn't have to be one or the other and quite frankly there is zero chance one company gets 100% of the market share so who really cares, we are not in competition with each other as much as we are in this together, unless someone hits a real head wind like a Valeant.