Worst Thing Aphria Can Do Is...Aphria should stick to their business model. No need for a knee jerk reaction to any news in the industry, especially since there will be plenty more days like today going forward. What you don't want to do is give away the future of the company for some short term cash relief.
Build from within and make a few strategic investments where needed. Continue to build shareholder value with an eye to the future and not short term.
The best part of Canopy's deal is they now have access to much needed brain power to help turn things around. Expanding through Greenhouses was a good start. Now if they can only reverse their cash burn they might have a sustainable business. Only time will tell, (and they have plenty of cash to burn in the meantime). It will be interesting to see their next finacials which should be released in a few weeks.
The Constellation deal validates Aphria's strategy in the U.S. and puts even more pressure on the TMX to resolve their listing issues. It shines a light on the whole industry. LHS needs to keep picking off states with sniper accuracy one at a time.
The definition of holding a stock long is just that, holding long.