This fits a security market needTake it from a person with 20 years in the security industry, this is a component to an overall security solution and is sorely needed. A lot of end users in security want to manage risk but they also don't want to be too overt in handling it. eg. Want to be patted or wanded when you enter a hotel? As long as this is executed well, this will be a winner product that can be sold to the masses. 10x for sure in the next 5 years if this works (wild guess). So maybe it's run bit high now but trust me, this will blow up if adopted by the installers and the plan is executed well.
In security we've seen advancements from analog to digital (HD and higher) in video, access control moved ot more open systems, now analytics and deep learning are the trends and this fits the bill. Cognitive microwave radar is just another component to a well-designed security platform. I'm really hoping this company succeeds so shareholders can benefit and overall security systems can be improved.